In the first part of this series, we delved into the effects of negative reviews and how a business can leverage negative reviews to make more sales. However, in this series, we will take the discussion further and also evaluate how you can get more positive reviews.
Are Negative Reviews Really Bad?
A few negative reviews are not bad but it becomes bad if the negative reviews become excessive. In fact, negative reviews are needed to balance things up. They show the human side of you and also point hands to the things you are doing wrong. Besides, you can make the most of the negative reviews and turn the table around. Negative reviews can be turned into more sales. It all depends on how you handle the negative reviews.
You can choose to respond appropriately to the customer, apologize for the mistake that was made and act on the problem to correct it. This will show the customer that you care and also show the human side of you.
Customers really want to know that you care. Beyond the mistakes, they want to know that you are always available to serve them. You may not easily get this opportunity if all you have are positive reviews. However, negative reviews present the opportunity to you on the platter of gold, allowing you to chart your course and get your customers to trust in you.
Better Customer Service
Up to 97% of consumers across the world are saying that customer service is a vital factor when it comes to brand loyalty. This means that you should prioritize successfully dealing with customer feedback now than ever.
Negative reviews present you an opportunity to deal with customer feedback. It is an opportunity for you to provide exceptional customer service. The result of such an exceptional customer service is obviously improved loyalty to your brand and brand loyalty results in more sales and business growth.
Planning For the Future
Negative reviews help you to plan for the future of your business. This is why you need to see each of your negative reviews as a constructive criticism. It is an opportunity to improve and once you figure out what needs to be improved, you are on your way to success.
Furthermore, with negative reviews, you can have a valuable learning experience. However, you need to make sure that none of your customers will experience the same issue again in the future. A negative review may be bitter at first, but it always gives a fantastic experience in the future, when handled well.
Focus on Getting More Positive Reviews
While you can turn your negative reviews to more sales, you will have a hard time turning them into sales if all you have are negative reviews or if you have a bunch of negative reviews.
No business wants to have below 4 star review and you cannot afford to have as poor as 2 star review on a 5 point scale. Customers will begin to lose trust in you when they see a lot of negative reviews.
This means that you need to do everything it takes to improve your positive reviews. You can start by improving your local SEO or boosting your conversion. You should also strive to get more feedbacks from your customers who have had a positive experience with your service. Obviously, satisfied customers are usually less inclined to leaving positive reviews than unsatisfied ones. However, you need to sit at the edge of your sit and be determined in getting more customers to leave positive reviews for you.
How do you get more positive reviews? There are many ways you can genuinely get more positive reviews. You can start by being awesome and offering stellar services as well as great products.
You can also engage your community and be active in the online community. Engaging with your social media fans can make a lot of difference and help you to get more positive reviews.
Most importantly, you need to ask. Some customers do not leave reviews because they forgot or they do not thing it as important. Some may also see the process as rigorous and difficult. You don’t just need to ask customers to leave reviews on your service, you need to guide them in leaving the reviews. That way, you will make the process easy for them and get more positive reviews.
Two important things you need to know when dealing with customer reviews are: ensure you do not force customers to leave positive reviews. Just ask customers to leave reviews based on their experience. Secondly, never delete a negative review unless the customer is going against your stated terms.
Lastly, there are many platforms available today to manage customer reviews but you need a seamless platform such as Wiremo to easily interact with your customers and their reviews. The beauty of Wiremo is that it presents interactive features that allow you to respond and share your reviews and also make your business to stand out before your customers. Wiremo is designed to help you grow your business with ease and to stand shoulder high above the competition in your industry.